Magic Moments on Felix Schoeller Group Premium Papers at the Winter Olympics
The triple triumph in the Biathlon, the incredible figure skating of Aljona Savchenko and Bruno Massot, Andreas Wellinger’s gold in the ski jump and, last but not least, the unbelievable success story of the German men’s ice hockey team: the Winter Olympics in PyeongChang provided plenty of unforgettable, magic moments. A total of sixty-four of these moments were immortalised by the Felix Schoeller Group on high-quality canvasses, printed on site and signed by the medal winners, reflecting the company’s status as the Premium Paper Partner for the German Olympic Team. Each day, four of these Magic Moments served as a new decoration for the entrance to the German team HQ, including many medal-winning poses and celebrations from Germany’s 2018 Olympians. Over the next few weeks, each athlete will receive a home delivery of his or her Magic Moment of choice. “We are delighted to have been able to share in so many magic moments, and to present them to the athletes by capturing them on Felix Schoeller Special Papers,” agreed the company’s directors, Hans-Christoph Gallenkamp and Dr. Bernhard Klofat in PyeongChang.
Selected Premium Products for the PyeongChang Olympics
These high-quality canvas prints were by no means the only products of the Osnabruck-based manufacturer of premium products in the German team headquarters. The marketing team, led by Senior Marketing Manager Andrea Hoffmann, fulfilled the company’s promise to deliver the “Best Performing Papers. Worldwide” by supplying a broad range of premium papers under Olympic conditions. As such, the German Olympians experienced STYline®-Hamburg digitally printable wallpaper, which adorned one of the walls in the Athletes’ Lounge. Moreover, large-format prints of notable athletes were hung using the company’s TRUE Photo Papers, while cushions sublimated with S-RACE® Sublimation Papers created a cosy and relaxing atmosphere in the lounge areas, while all menus provided were printed on Felix Schoeller Group premium papers. Last, but by no means least, the medal winners were able to take the Olympic atmosphere back to their rooms in the Olympic Village and convey it to their fans worldwide, with every guest being able to use the photo station that had been brought from Germany to create and print their own Magic Moments in a variety of well-proven photographic quality formats in sizes of up to 15 × 20 cm to take away free of charge. By the final day, over 20,000 fresh photographic prints had been printed on the special photographic paper — a service-oriented, logistical masterstroke.
A more spontaneous, unplanned event occurred when two Osnabruck-based businesses met in PyeongChang. At the German team HQ, representatives of the Felix Schoeller Group encountered the Wellers of the eponymous car dealership, exchanging their impressions and sharing photos.