Many photographers and creative freelancers are in a critical situation due to the current situation. This is where the #fineartthatcares campaign comes in and offers support for many creative people from a wide range of sectors. The German fine art brand CAPTURE X is giving away 1000 boxes of fine art paper to the aforementioned target group and is offering its own website as an attention-grabbing platform. With this campaign, CAPTURE X, a brand of the Felix Schoeller Group, wants to draw attention to the difficult situation of the creative self-employed and call for support.
The corona pandemic has put the creative industry in a difficult position - whether professional photographers, self-employed designers, illustrators or tattoo artists. The fine art brand CAPTURE X has experienced the worries and existential fears of photographers up close, as it is in constant contact with its target group. "We want to set an example and make an active contribution to help many creative people in these challenging times," says Christin Meyer, Senior Marketing Manager of CAPTURE X. "For this reason, we have launched the #finearthatcares campaign to draw attention to the creative industry," Christin Meyer continues.
The campaign in detail
As part of the #fineartthatcares campaign, CAPTURE X is giving away 1000 boxes of 25 sheets each of one of its fine art papers to photographers and creative self-employed people. Interested parties only have to register on the website www.capture-x-papers.com/fineartthatcares. The box will then be sent home free of charge. With this box, up to 25 individual fine art prints can be created, which the photographers can then sell via their own shops or websites. CAPTURE X has also set up a website on which all the works created are published and linked to the photographers' shops. The works created are also shared on the CAPTURE X Facebook and Instagram profiles. "In this way, we give many creatives another public platform to present their works. Our goal is to make many visitors want to buy one of the #fineartthatcares works and thus support a good cause," Christin Meyer tells us.
Anyone can support
All information on how to participate yourself or how to support the campaign can be found on the CAPTURE X website www.capture-x-papers.com/fineartthatcares. "We are happy about everyone who supports this initiative. Without the creative industry, the world would definitely be a greyer place. Let's stand close together in these times so that Fine Art continues to make our lives more colourful and beautiful ", Christin Meyer concludes.
The CAPTURE X product brand is based on the expertise of two companies: Felix Schoeller Group and T/D3sixty. This means that product know-how, the production of fine art papers and technical support and advice come together with digital marketing, service and e-commerce expertise. This enables CAPTURE X to offer a very customer-centric product range based on the highest quality.
The Felix Schoeller Group, headquartered in Osnabrück, Germany, is a global family business that was founded in 1895 and manufactures specialty papers. With more than 3,700 employees, it produced and marketed around 450,000 tonnes of speciality papers in the past 2019 financial year. The turnover of the renowned Osnabrück-based company totalled 926 million euros. The Felix Schoeller Group develops, produces and markets speciality papers for photographic applications, for digital printing systems, for the packaging market, for self-adhesive applications and for the furniture, wood-based materials and wallpaper industries. In addition to its Osnabrück site (headquarters), the Felix Schoeller Group manufactures at four other German sites in Weissenborn and Penig (Saxony), as well as in Titisee-Neustadt (Baden-Württemberg) and Günzach (Bavaria). The Felix Schoeller Group also has production sites in the USA, Canada and joint ventures in Russia, India and China. It also has representative offices in Sao Paulo, Tokyo, Shanghai, Kuala Lumpur, Melbourne, Moscow and Paris.
T/D 3sixty is the digital business unit of the Felix Schoeller Group. It was set up to drive digitalisation forward with even greater focus internally, to develop new ideas arising from digitalisation and to test and validate them. To this end, it is closely networked with the Felix Schoeller Group and has a high degree of autonomy. The brand is distributed digitally through this company.
Senior Manager Corporate Communications & Marketing
Phone: +49 541 3800-420