No doubt about it: These were Olympic Games of high emotional intensity. Highs and lows, successes and missed opportunities – there was a fine line between winning and losing, as is so often the case in sport. What remains are the many magic moments enjoyed by the spectators from all nations. Even the venue was quite unique from a geographical perspective. There had never been Winter Olympics held in a subtropical climate like this before. The athletes and spectators from all around the world ensured a thrilling atmosphere, the like of which can only be experienced at events of this magnitude. The Felix Schoeller Group was directly with the German Olympic team in the German House and recorded the magic moments of the German athletes on premium papers. Such as the spectacular opening from luger Felix Loch, who won Germany’s first gold and sparked an exceptional gold rush for the German luge team. Or Maria Höfl-Riesch, who became the most successful German skier of all time at the Olympic Games with her victories. But we also remember stand-out moments that embodied the Olympic spirit of fair competition, like the shared downhill gold for the skiers Tina Maze and Dominique Gisin. They represent the many other participants who won not just medals, but also the hearts of the public, with their courage, skill and sportsmanship. See for yourself on this page how premium papers from the Felix Schoeller Group played a part in the magic moments of Sochi.
The strength of print communication on Felix Schoeller papers was there for all to see live in the German House. Each day, the best motifs of the day were selected by 11 p.m. and then printed on Felix Schoeller Canvas Premium overnight and stretched onto a frame. When the German House opened its doors the next morning, visitors could experience the best moments once again, on a large MAGIC MOMENTS wall.
The MAGIC MOMENTS can continue to be marveled even beyond the Olympic Games: This time by the athletes and the next generation of Olympians. They will decorate the walls of various training centers, centers of excellence and inspire the young athletes to achieve their great dream – to take part in the Olympic Games themselves!
The premium photo prints in the German House sparked huge interest. In particular, the daily MAGIC MOMENTS were highly sought after and passionately collected. Visitors had the chance to immortalize their snapshots on paper, while we also supported a lot of other promotions, like the adidas and NADA stands, and decorated them with photo prints.
It only takes a moment to send a text message, e-mail or WhatsApp message. But they can also be deleted just as quickly. A greeting card lasts – and it brings a special type of joy, as it is something personal, real and touching. The greeting cards with the German Olympic team – printed on Felix Schoeller’s SIlVER DIGITAl – were very popular with the public and were used thousands. This enabled the Olympics visitors to send greetings back home to their family and friends, thousands of kilometers away.
Popular with the fans, impossible to miss and always at hand – the paper fan from Felix Schoeller caused a real stir at the Olympic Games in Sochi. Printed on SILVEr DIGITAl Matt 300, it was strong enough to cheer loudly for the athletes. On the slopes, trails, runs and wherever the German athletes thrilled the crowds with their performances.
Decor papers from Technocell Dekor, pressed on flat laminates, were used in the interior of the German House. With its colour-receiving layer, the decor papers became the perfect stage for the winter motif at the front of the bar. The bar had to withstand wild celebrations, swaying chairs, spilled drinks and stomping ski boots. Partner stands also availed of the diverse uses of decor papers. There was an eye-catching floor covering with the photo-realistic image of an ice hockey rink in spectacular photo quality, amazing every visitor who saw it. After two weeks of continuous use, the decor papers were still as radiant as on the opening day.
The German luge team achieved sensational success in Sochi. Tatjana Hüfner was another one of the newly crowned medal winners. She took the opportunity to sign a lot of autographs for her fans. She cut a very fine figure in doing so, which is also thanks to Felix Schoeller premium papers, where the motif of the friendly Olympian really came true.